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Behind every technology

is a great story

Filter through the noise with simple,

streamlined messages

A seasoned technology communicator

Filter has been drawing out great technology stories since 2008, for brands like Nokia, Doodle, Catalyst and Deutsche Telekom.


Filter translates complex technology concepts,

making them simple for the business world.

I'm based in Belfast, Northern Ireland. My clients are located everywhere from around the corner to Seattle to Turku, Finland.

"Emily is an excellent communicator and has an ability to make complex ideas easy to understand. Her discipline, organisational skills and experience have helped us to transform our marketing strategy."

Fabian Campbell-West, CTO and Co-Founder, Liopa

Your story can excite and inspire

Content Marketing

I filter through the noise and create impactful marketing collateral, press releases, whitepapers, blogs - often being seen externally as Head of Marketing or Head of Communications.

Social Media

You need sharp, simple social media posts - with Twitter and Linkedin being most relevant to B2B brands.

Video, Podcasts, Film

Storytelling in the 2020's requires the flexibility to use podcasts, films, videos -- whatever captures your audience's attention, because attention spans are short.


Emily McDaid

Filter's founder Emily McDaid brings 20+ years managing marketing activities for some of the world's leading technology brands, beginning in the year 2001 with MIT.

Need a storyteller? Why Filter

Unparalleled tech expertise

Filter's founder truly "gets" technology and has the ability to develop special content, such as whitepapers. It can be hard to find comms specialists with 20+ years of experience in technical writing. 

I listen to you

Filter doesn't just provide a bog standard package of services, like what you get with agencies. I truly listen to your story, and tailor our strategies to how your story can be best told. 

Total flexibility

Being self-employed, flexibility with client relationships is key. There is no lock-in, no bullying, no pressure to get over-involved. Let's keep things simple, for both our sakes!

Some of my current and past clients...

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