The best quality in a communicator: listening

Updated: Jul 15, 2020

In today's busy world, the art of conversation is rapidly changing. If you think about the evolution of human communication, from cave drawings to campfire stories to TikTok videos, we've advanced more quickly in the past 50 years than the speed of light.

The most critical aspect of communication - our ability to listen - is suffering with all this change. Our attention flits from one app to the next, hundreds of times per day, and the time we spend actually focusing on something is limited. It's hard to truly "hear" people in amongst all that noise.

That's why my philosophy is to "listen first." My clients are usually technologists - they're not the sort of people with English degrees. Sometimes it can take a paragraph to say just a few words. That's OK - that's what I'm here for. If I can listen effectively to my clients' needs, and truly hear what they are trying to say, I'll be able to filter out the right messages. Throughout the past 20 years, I've worked with a huge range of technologies, some so complex it can boggle the mind. But the end goal is always the same - to draw out the human and business impact, the story behind the technology.

That's what people will listen to.

#technology #marketing #communications #storytelling

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